Welcome to the Social Media Marketing/Web 2.0/Marketing 2.0 for Schools blog. The fact that I don’t even know what to call it says a lot. The world of communication is changing exponentially, right before our eyes, and school PR and marketing professionals are struggling to catch up.

This past June I attended the National School PR Association’s annual seminar. Social media seemed to be the topic on everyone’s minds. And although my director, a colleague and I gave a 3-hour session on social media, we realized we still have a ton to learn and figure out in order to effectively integrate it into our marketing and communications strategies.

But… we’re still way ahead of most school districts on this front.

So, this blog is my attempt to share with other school PR pros all of my questions, knowledge, discoveries, doubts, and “ah-ha” moments as I push the marketing and communications for Tempe Elementary School District into the realm of social media/web 2.0/marketing 2.0. And I welcome (and plead) you to share your experiences with me as well!