Resume & Contact Info

Contact information

Delaina Biernstein • (480) 205-8114


Enthusiastic, dependable professional with work experience in social media, web and email communications, marketing, advertising, and graphic design in the K-12 education industry. Currently seeking a position in the Washington, D.C. area to complement knowledge of and passion for technology, effective communication, and education.

Proficient in multiple computer interfaces and platforms, including:
Email Marketing Certification ProgramAdobe Creative Suite (Dreamweaver, Photoshop, Fireworks, InDesign, Illustrator, Acrobat); HTML and CSS (hand-coding); ExactTarget; Microsoft CRM; Google AdWords; Microsoft Office; WordPress; SchoolWorld Content Management System; Clicky Analytics; FileMaker Pro; Multiple social media platforms (Facebook, Twitter, YouTube)

Professional experience

Tempe Elementary School District – Tempe, AZ
Marketing and Graphic Design Consultant, November 2011 – Present

  • Advising and training communications staff on processes and best practices for marketing campaigns, including campaign evaluation and tracking, social media, web analytics, and procurement of vendor services
  • Designing effective and measurable advertisements, landing pages, nurture emails, websites, and print marketing materials
  • Continuously improving upon past marketing tactics by implementing automatic URL tracking, automatic confirmation emails to leads, and automatic distribution of lead information to school office managers

Graphic Design Specialist / Marketing Coordinator, July 2007 – August 2011

  • Acted as chief enrollment marketing specialist for the District and its 24 schools
  • Developed an award-winning marketing campaign for the new Scales Technology Academy, attracting 117 new students and bringing in $378,000 net revenue for the District
  • Improved upon existing campaign strategies by adopting the use of email marketing, social media, web and search advertising, landing pages, web analytics, and tools to track and evaluate the effectiveness of each tactic
  • Implemented and managed the District’s social media presence on Facebook and Twitter, drawing in nearly 1,000 followers on each network
  • Contributed to the writing, editing, and design of content for the websites of the District and its 24 schools
  • Built custom databases to collect data and evaluate marketing strategies

Tempe Union High School District – Tempe, AZ

Graphic Design Specialist and Webmaster, July 2005 – July 2007

  • Established a classy, yet young and vibrant new visual identity for the District
  • Acted as a leader in developing strategies for marketing the District, its seven schools, and various programs
  • Redesigned the navigation and layout of the District website and managed the graphic and written content of the new site on a daily basis

Professional associations

National School Public Relations Association (NSPRA)

Member, July 2005 – October 2010

    Awarded the Gold Medallion — NSPRA’s top program award — in June 2009 for the Scales Technology Academy Marketing Campaign

My Presentations and Panels:

Arizona School Public Relations Association (ASPRA)

Member, July 2005 – October 2012

  • VP of Membership for the 2007-2008 academic year
  • Contributed to the promotion of the 2007 NSPRA National Seminar in Phoenix by designing a promotional logo, exhibit booth, banners, website, and giveaways for seminar attendees

Chesapeake Chapter of the National School Public Relations Association (CHESPRA)

Member, April 2012 – present


Arizona State University, Tempe AZ; Aug 2001-May 2005

Major: Graphic Design
Graduated summa cum laude with a Bachelor of Science in Design
Grade Point Average: 3.80