Tempe Elementary Schools Kindergarten Program

Since 2009 I have managed the annual campaign to enroll new kindergarten students in the Tempe Elementary School District. I improved upon the existing campaign by adopting the use of marketing landing pages, web and search advertising, e-mail newsletters and advertisements, and precise web analytics and evaluation tools to determine the effectiveness of each tactic.

Software & Tools used: InDesign, Photoshop, Dreamweaver, Fireworks, Filemaker Pro, Wufoo.com forms, Google AdWords, GetClicky.com Web Analytics, SchoolWorld.com Content Management System